SHU. by vemillion opened in October 2019 in Fushimi Inari, Kyoto, where many tourists and visitors to Fushimi Inari Taisha Shrine gather from across Japan as well as overseas.
Our main store is Fushimi-Inariyama Yakurikitei, and we have two specialty espresso coffee shops ”Vermillion” as affiliated establishments also in Fushimi Inari.
With the idea that both teahouses and cafes can offer places of rest and relaxation to local visitors, and based on the concept of souvenirs and gifts which our customers can buy for themselves as well as to give to their loved ones, SHU. offers products filled with the rich culture and history not only of Kyoto but all of Japan, as well as specially-designed items, handicrafts, and original products.