"Mountain Day" (Japanese: 山の日, Yama no hi) is one of Japan's national holidays, observed annually on August 11. It was newly established in 2016 with the aim of encouraging people to get closer to nature, appreciate the blessings of the mountains, and reflect on the significance of mountains in daily life and culture.
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Contents １. What is Mountain Day？ ２.Why was August 11 chosen as Mountain Day？ ３.What do people do on Mountain Day？
４. Recommended Items for Mountain Day ５.Conclusion |
１.What is Mountain Day？
Japan is an island nation with about 70% of its land covered by mountains.
Since ancient times, mountains have held spiritual and cultural significance, closely linked to religion, agriculture, and the seasons.
To honor their importance, Mountain Day was established to encourage people to appreciate nature and spend time in the mountains, recognizing their role in Japan’s environment and heritage.
２. Why was August 11 chosen as Mountain Day?
The choice of date carries symbolic meaning: the character for the number 8 (八) resembles the shape of a mountain peak, and the number 11 looks like two standing trees, evoking the image of a forest.
This visual symbolism makes the date a fitting choice for celebrating mountains.
In addition to the nationally recognized Mountain Day, some prefectures have designated their own local Mountain Days.
For example, Yamanashi and Gifu Prefectures observe it on August 8, while Kagawa, Ehime, and Kochi Prefectures celebrate on November 11.
３.What do people do on Mountain Day？
Across Japan, a variety of events related to mountains, nature, ecology, and culture are held to celebrate the occasion. Among the most popular activities are hiking and mountain climbing.
Local governments and mountaineering groups often organize guided hikes into the mountains—Mount Fuji, Mount Hakkoda, and Mount Tate are especially popular destinations.
There are also ecological tours, environmental education programs, and lectures on mountain safety that teach participants how to live in harmony with nature.
Many communities organize volunteer activities such as trail maintenance and mountain cleanup efforts, emphasizing the importance of environmental conservation.
４. Recommended Items for Mountain Day
"Mountain Day" serves as a reminder to connect with nature and give thanks for the blessings of the mountains and forests.
Across Japan, people celebrate by hiking, joining nature tours, and participating in mountain clean-up activities, renewing their relationship with the natural world.
Recommended item 1：Water bottle
On a hiking day, bringing along a reliable water bottle is essential, not only as basic hiking gear but also as a meaningful way to reduce plastic waste and care for the environment.
＜KINTO＞ DAY OFF TUMBLER
We recommend the DAY OFF TUMBLER by KINTO, specially designed for outdoor adventures.
Whether you are hiking in summer or going on a casual trip, this tumbler offers over six hours of cold insulation.
Its lightweight design, convenient handle, and easy portability make staying hydrated effortless.
As you head into the mountains, do not forget to carry your favorite drink and help protect this land we are grateful for through small actions.
*This product is available for in-store purchase only.
Recommended item ２：Tenugui (Japanese hand towel)
Tenugui (Japanese hand towels) are traditional, lightweight, and quick-drying cloths known for their strong absorbency.
They can be used for wiping sweat, as headbands, or simple wrapping cloths. Their seamless edges make them both hygienic and durable.
More than just practical items, many tenugu patterns draw inspiration from the changing seasons, natural landscapes, and traditional motifs.
This perfectly reflects the spirit of nature celebrated on Mountain Day.
We’d like to introduce our original Tenugui (Japanese hand towel), designed to be in harmony with nature, perfect for both mountain climbing and everyday use.
＜朱 SHU. Original＞ TENUGUI (Japanese hand towel)
We have exclusively designed two traditional hand-dyed Tenugui patterns:
【Torii】
Inspired by the famous “Senbon Torii” (thousands of torii gates), this repeating pattern is perfect for everyday use.
【Yakuryokutei 】
The Yakuryoku Shrine on Mount Inari at Fushimi Inari Taisha has long been a place where people pray to the medicine god for health and longevity.
Sumo wrestlers throughout history have served as symbolic ambassadors for Yakurikitei.
Celebrate Mountain Day with a hike and take along a tenugui that blends tradition with function!
→ View the ＜Vermillion Original＞Chusen Tenugui here.
Recommended item ３：Tote bag
On Mountain Day, people venture into the mountains to experience the blessings and tranquility of nature.
During these outdoor moments, a practical and stylish tote bag makes the perfect companion.
＜朱 SHU. Original＞ Mt. Inari tote bag
Our store offers tote bags inspired by Mount Inari in Fushimi, Kyoto. The design combines the image of the mountain with a vibrant orange-red sun.
Two sizes are available.
The smaller tote fits a lunch box, water bottle, and personal items, and can be paired with the larger size.
The Large size with a wide gusset is perfect for carrying bulky items like hiking gear or picnic supplies. It also works great as a simple, everyday bag.
By blending the spirit of Mountain Day with thoughtful design, this tote bag is more than a container. It represents a lifestyle that values nature and treasures everyday moments.
→ View ＜Vermillion Original＞ Mt.Inari here.
５. Conclusion
Mountain Day is a festival rich in natural beauty and cultural meaning. It helps us rediscover the role mountains play in Japanese culture and reminds us to cherish and protect nature.
In the hustle and bustle of modern life, stepping into the mountains may be the best way to find inner peace.
We warmly invite you to take this opportunity to visit Mount Inari as well!